THE PERSON BEHIND THE WORK
About Esther
I’m a video content marketer, editor and social media marketer. I care about the gap between a clear message and the real people it’s meant to reach, and I make content that closes it.
ESTHER OLAMIDE · CREATIVE PARTNERMY APPROACH
Useful content.
Human connection.
Marketing works better when it respects the person on the other side of the screen. People want to understand how a product fits into their lives before they decide what to do next, so I build content that helps them see it.
I came to marketing from science. I graduated with First Class Honours in Microbiology, and I still work like a researcher: I study the audience, test ideas and let the results shape what comes next.
Today I bring strategy and hands-on creative together. I plan around the audience, shape the message and turn it into video and social content that belongs on its channel, for brands like Gamma, ViewOn.AI, Dimension 11 Studios, Opptiq, NairaFam and Creataws.
A GOOD COLLABORATION
Clear goals.
Thoughtful creative.
Every project starts with understanding the audience, the message and what success should look like. From there, strategy and creative work together instead of competing for attention, and we measure what happens next.