SOCIAL MEDIA MARKETING
Make every post
earn its place.
I shape social content around the people it needs to reach, the platform it lives on and the action it should encourage.
PLATFORM-AWARE PLANNING
One message.
Different formats.
People use each platform differently. I plan content around the audience, the channel and the business goal, then adapt the idea so it feels native everywhere instead of copying the same post across channels.
That can mean a carousel people save for later, a short video with a strong opening or a thoughtful LinkedIn post that starts a real conversation. It’s how my LinkedIn content for ViewOn.AI grew the page from 300 to more than 1,000 followers in four weeks.
SOCIAL CAROUSELS
Ideas people save and share.
Two carousels I wrote and designed. Each one takes a single useful idea and makes it easy to follow, slide by slide.
Stop posting what you sell
A six-slide carousel for small business owners on writing content from the questions customers are already asking, built around a single relatable moment: the 11pm thought.
4 lessons to learn before 2027
A six-slide carousel for business owners about selling what you do, finding content ideas in your audience and checking what actually worked after you post.
SOCIAL MEDIA MARKETING
Let’s build content
people want to see.
Available for content marketing, video editing and social media retainers with brands in the US, UK and Canada.
Book a call ↗